Email Deliverability Guide
Through a mix of quizzes, visuals, and checklists, our experts share their top tips on navigating the email landscape.
SendGrid Deliverability
Getting your emails delivered to the inbox is our #1 priority.
Your partner in email deliverability.
Your business relies on getting email to the inbox. Your email delivery rate—the rate at which your emails actually make it to the inbox—is the most important metric for your email program's success. While no one can guarantee email deliverability, with SendGrid you can be confident that you’ll have the tools and the expertise you need to optimize your inbox delivery rate.
Infrastructure
- IP address setup is optimized for your monthly sending volume
- Dedicated IPs are provided for Pro and above plans
- Quickly and easily add a new IP to your account
- Start off on the right foot with Automated IP Warmup
- We’ll sign you up for all major ISP feedback loops so you can remove complainers from your list
Authentication
- Authenticate with SPF and DKIM to prevent phishing and spoofing
- Easily authenticate your domains and dedicated IP address with reverse DNS
- Increase email deliverability and trust with branded links
- Protect your account and easily set user permissions with Teammates
Reputation
- User-friendly dashboard, email alerts, and reputation score help you quickly identify email delivery issues
- Sophisticated reporting makes troubleshooting email issues easy
- Bounce management and email validation to ensure you send to a clean list of subscribers
- Blacklist monitoring of your domain and IP to keep you delivering email
- Industry-leading deliverability and engagement analytics from Inbox Monster available
As of May 2017, customers who engaged with SendGrid's Expert Services consultants to optimize their email program saw an average open rate improvement of over 6 percentage points.
Our team of delivery experts can help both new and experienced senders optimize their email programs. We’ll help you improve your email deliverability and your subscriber engagement.
Learn More About Expert ServicesA trusted email delivery expert in your corner.
We have a large team of experts making sure your emails get delivered. Between our Delivery, Compliance, Support, Customer Success, and Professional Services Teams, that’s over 100 highly trained eyes keeping a watch on your deliverability.
Over
95
years combined experience in email
Over
20
annual speaking events worldwide
Maximize your deliverability with artificial intelligence.
Use ACE to Avoid Deliverability Pitfalls
As a SendGrid customer, your sending is enhanced with artificial intelligence that continually adapts to changing ISP rules. Businesses large and small can increase their delivery rates with ACE, our Adaptive Communication Engine. The SendGrid team's collective knowledge of email best practices is becoming an encoded AI across our platform, further heightening your deliverability and throughput.
Big Data for AI
SendGrid's massive scale—we send over 90 billion emails per month—generates the big data necessary for machine learning.
Adapt to Changing ISP Rules
With its evolving knowledge, ACE monitors your outgoing messages to identify sending patterns that could invite ISP scrutiny.
Intelligent Facilitation
ACE's monitoring processes work in tandem with technology that helps you by pacing your sends and scheduling retries as needed.
SendGrid has industry leadership in all the major organizations.
We partner with the ISP, compliance, and delivery communities to fight spam and keep email safe for all. We are trusted to work with only the best senders, and use our whitehat position in the industry to advocate for our customers.
We can help you get more email delivered to the inbox.
Learn what impact even a 1% inbox delivery improvement could have on your bottom line.
The SendGrid Difference
Proven Deliverability
We offer domain authentication, compliance and deliverability coaching, and proactive ISP outreach to ensure you achieve optimal inbox delivery.
Scale With Confidence
Whether you’re a startup or a large enterprise, we can handle your important emails. Our world-class platform delivers more than 100 billion emails per month.
Email Expertise
With SendGrid, you have an expert in your corner. Our Customer Success and Support Teams give you the information and guidance you need, when you need it.
